Product Description
Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars. Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper. Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance…. More >>
Mastering the Art of Selling Cars Online
Terrible read. Nothing new. Elementary and useless. DON”T WASTE YOUR TIME or $$. Just how many cars has this author sold? Hmmm, do as I say and not as I do. Get a real job Rating: 1 / 5
I just quit working for a direct competitor of this guy’s business. I am embarrassed to say that many of the poor reviews on this book came from inside the walls of my previous company for competitive reasons. At the time I thought it was funny, harmless and fair game. What was interesting that made me read it the first time was the fact that there were an unusual amount of copies floating around. I thought it was good but felt like I was missing the message. Then I saw another copy sticking out of a box one day. I grabbed it, opened it up and was I amazed. The book was completely marked up and there were pieces of paper inserted with business names written on them. It suddenly came clear to me that our entire business was completely crafted after this guy’s book. I’ve read it again and now I get it. Since then I’ve left my job for a factory position. Rating: 5 / 5
As good as this guy is he really shouldn’t be so modest about promoting himself. It seems like I’ve been through every training class in the industry including BZ Productions, Trevor, Cobalt and countless others. Now I think I know who all these people secretly revere as there master. I thought I was never going to find anything to help me actually sell cars. After all these people’s training I went from 15 cars a month to about 17. 60 days after reading “Mastering The Art Of Selling Cars Online”, I have went from selling 17 cars a month to pacing 43 cars a month with almost an additional $1,000.00 in gross profit per deal! This month I’ll make over $30,000.00. I had a question on something in the book so I decided to try and call the author on the phone. I was able to reach him with relative ease even though I had to schedule a call with his staff. Mr. Coleman gave me all the time I needed to help me through my challenge and never charged me a dime nor tried to sell me anything. This guy is the real deal folks! He’s got techniques that will blow your mind. As for me I’m going to talk to our dealer principle about engaging with Mr. Coleman and his company Hyperdrive Technologies Inc, located in Portland Oregon, on a more regular basis. I give this book 5 stars! Rating: 5 / 5
Owning one of the largest Chevrolet dealerships in the world I can’t begin to tell you how much stuff I get across my desk to read. When I saw the title of this book, I had to buy it. After reading it I was stunned at the level of expertise and the amount of content contained inside the pages. I have since purchased copies for my employees and we have increased our monthly profit by at least $500,000.00 per month as a result. That said this book isn’t for the low level thinker or sales diet pill fan as those types wouldn’t be able to comprehend it. This book was definitely written for the real money makers of the industry. I give it FIVE STARS.!!! Rating: 5 / 5
I’ve worked the Internet for a few years and I’ve always made a living, evening during the Recession. A good book is short and to the point. This isn’t it. Not enough of the meat I need to close deals and work with the guy who wants to buy a car below invoice. The author comes across like he isn’t a seasoned guy and I couldn’t relate to his presentation. Rating: 2 / 5