Product Description
Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business. In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a systematic business plan walks you through the complex issues of doing business over the Internet. … More >>
Selling Online: How to Become a Successful E-Commerce Merchant
Selling Online: How to Become a Successful E-Commerce Merchant
5 Comments
Tags: Become, ECommerce, Merchant, Online, Selling, SuccessfulPosted 10 Jul 2010 in General
Jim Carroll and Rick Broadhead’s Selling Online is a ‘bible’ of detail on how Internet sellers succeed or fail. From what to look for in an online storefront presentation to obtaining Internet payment resources and marketing online, this covers everything from initial set-up to generating repeat traffic. Rating: 5 / 5
Jim Carroll …, one of the authors!, April 27, 2001, draws attention to this review: ‘….the best single e-commerce book for the online merchant available in print.’ The quote is from Web Marketing Today, April 2001 — Thousands of people worldwide read Web Marketing Today — it’s one of the most highly respected online publications that focuses on the topic of marketing and selling on the Internet. And Dr. Ralph F. Wilson absolutely praised Selling Online when he saw it, noting that ‘the authors have done a fabulous job including in this volume all of the essentials that an e-merchant needs to know’ and ‘it’s the first volume I am recommending to both novice and experienced e-merchants.’You can read the full review at… Rating: 5 / 5
I don’t think they intended wrong, but this book isn’t really about the being a successful ecommerce merchant. It’s about being a corporate voiced merchant without listening to your customers. I was extremely disappointed in the copy I got, luckily it was free.
You want to be online and really participate, go buy Cluetrain or Gonzo Marketing. Then hire a good webperson to help you make it happen. Rating: 1 / 5
The book may be a bit dated now, but when I read it back in 2001 it was chock full of fantastic info. The details are excellent and the writing is easy to understand. I would HIGHLY recommend it. Rating: 5 / 5
I read the Canadian edition and found it covered all the bases from site design, to choosing between finding a host and installing your own ecommerce software or using hosted e-store services that use site ‘templates’. It also covers security, getting a merchant license so you can accept credit card payments and also marketing strategies including how to get your new store listed with the major search engines and portals.
The book is an easy read with lots of illustrations of actual on-line examples and URL references. A must have for anyone even thinking about starting on online business enterprise! Rating: 5 / 5