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When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don’t connect with logos, theme songs, or mission statements. They connect with people. And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That’s the essence of the brand called YOU. This book gives you the essential tips and tools to effectively create a brand name for yourself and use the Internet to tell the world about it. You’ll discover: *What personal branding is, why you need it, and how to use it to further your goals *The best ways to deter… More >>
Poor Richard’s Branding Yourself Online
Posts Tagged ‘Branding’
Poor Richard’s Branding Yourself Online
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Branding @ the Digital Age
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The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world’s largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors focus on the strategic role of e-branding. Practical, tested, and designed for companies in any industry, this book presents a lively look at creating and sustaining e-brands beyond the current dot-com fizzle.
Amazon.com Review
If branding and e-commerce have becom… More >>
Branding @ the Digital Age
Branding on the web: Evolving domain name usage among Malaysian hotels
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This digital document is a journal article from Tourism Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels’ use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships … More >>
Branding on the web: Evolving domain name usage among Malaysian hotels
The Art of Digital Branding
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Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online s… More >>
The Art of Digital Branding