- ISBN13: 9780321526281
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the use… More >>
Building Findable Websites: Web Standards SEO and Beyond
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Product Description
The second “version” of the Internet, known in geek terms as “Web 2.0,” has created opportunities for organizations to expand the capability of offering services for their clients using only online tools. Web 2.0 includes the use of podcasts, blogs, and dynamic web sites. One industry that is sure to take advantage of the new online collaboration tools that Web 2.0 provides is real estate. One of the last markets to be radically changed by technology due to its complexity and the exceedingly large number of players involved in each transaction is quickly catching up with other industries such as travel and online stock trading. Many tools are available for real estate professionals to help them list… More >>
Real Estate v2.0: A Professional’s Guide to Dynamic Websites, Blogs, and Podcasts
Permanent link to this post (134 words, 1 image, estimated 32 secs reading time)
Product Description
Is your website project out of control?
Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established software project and management principles.
Like any project, effective management of website development starts by understanding and balancing the constraints of time, resources, and tasks. You can deliver your project on time and on budget, by following a process that includes:
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Developing Effective Websites: A Project Manager’s Guide
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Product Description
Marketing can make or break your business. A well-crafted brochure or clever tagline can make you stand out from your competitors. However, you don’t need to spend lots of money to have professional looking promotional pieces. The Ultimate Marketing Toolkit is the only resource you need to create small business marketing materials. Coverage includes: Logos that get attention Newsletters that generate business Sound bites that customers remember
Filled with sample brochures, ads, and press releases, The Ultimate Marketing Toolkit shows you how to promote a new business or remarket an old one…. More >>
The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.
Permanent link to this post (112 words, 1 image, estimated 27 secs reading time)